Affiliate Disclosure
Last Updated: May 2026
Waggly Shop is committed to transparency. This page explains how we make money and why it matters to you.
How Waggly Shop Makes Money
Waggly Shop operates as an affiliate marketing website. We earn a commission when you purchase pet supplies through the links on our site.
Here’s how it works:
- You click a “Select” or buy link on Waggly Shop
- You’re taken to one of our partner retailers’ websites
- If you make a purchase, the retailer pays us a small commission (typically 3–10% of the sale)
- You pay the same price — the commission comes from the retailer’s marketing budget, not your wallet
Does this affect the price you pay?
No. The price you see on Waggly Shop is the same price you’d see if you went directly to the retailer’s website. Retailers pay us a “finder’s fee” for referring you. You don’t pay any extra.
Do we favour retailers that pay us more?
No. We display all available prices from our partner retailers, regardless of commission rates, and we rank by price — cheapest first. If one retailer has the lowest price but pays us a lower commission than another, we still show the cheaper retailer first.
Do brands pay us to feature their products?
No. We don’t accept payment from pet food, treat, or supply brands to feature their products or rank them higher. The products we track are chosen based on:
- Popularity among Australian pet parents
- Availability across multiple Australian retailers
- Relevance to common pet care categories
How we manage affiliate relationships
We work with a range of Australian retailers through standard affiliate arrangements. This lets us compare prices across many retailers without managing dozens of individual contracts, and means you see a broader range of options.
Our editorial independence
Our product listings, price comparisons, and any future buying guides or reviews are editorially independent:
- We surface products based on merit — not commission rates
- We’re honest about limitations — if we can only find one retailer for a product, we’ll say so
- We recommend what we’d buy for our own pets
Why this model benefits you
Affiliate marketing lets us keep Waggly Shop completely free:
- Free price comparison — No subscription, no account required
- Regular price refreshes — We invest in keeping data current
- Unbiased recommendations — Our incentive is to help you find the best deal so you keep coming back
Compliance with Australian Consumer Law
Waggly Shop complies with the Australian Competition and Consumer Commission (ACCC) guidelines on affiliate disclosure. We clearly label our business model and the nature of our links in line with Australian Consumer Law.
Questions?
If you have questions about how we make money, which retailers we partner with, or anything else, please contact us.
In summary:
- We earn commissions when you buy through our links
- You pay the same price either way
- We don’t favour higher-paying retailers or brands
- Our rankings are based on price, not on what pays us most
- This model keeps Waggly Shop free for you to use
Thanks for supporting Waggly Shop by using our links. Your trust matters.
— The Waggly Shop Team