Affiliate Disclosure
Last Updated: May 14, 2026
Waggly Shop is committed to transparency. This page explains how we make money and why it matters to you.
How Waggly Shop Makes Money
Waggly Shop operates as an affiliate marketing website. This means we earn a commission when you purchase pet supplies through the links on our site.
Here’s how it works:
- You click on a “Buy Now” or “View Deal” link on Waggly Shop
- You’re taken to a retailer’s website (e.g., VetSupply, Pet Circle, Jumbo Pets)
- If you make a purchase, the retailer pays us a small commission (typically 3-10% of the sale price)
- You pay the same price—the commission comes from the retailer’s marketing budget, not your wallet
Does This Affect the Price You Pay?
No. The price you see on Waggly Shop is the same price you’d see if you went directly to the retailer’s website. Retailers pay us the commission as a “finder’s fee” for referring you to them. You don’t pay any extra.
Do We Favour Retailers That Pay More?
No. We display all available prices from reputable Australian retailers, regardless of commission rates. Our goal is to help you find the best deal, not to push you toward the retailer that pays us the most.
If one retailer has the cheapest price but pays us a lower commission than another, we’ll still show you the cheapest option first.
Do Brands Pay Us to Feature Their Products?
No. We don’t accept payment from pet brands or manufacturers to feature their products or rank them higher. The products we track and recommend are chosen based on:
- Popularity among Australian pet owners
- Availability at Australian retailers
- Relevance to different pet types and needs
- Quality and value
How We Use Affiliate Networks
To manage affiliate relationships with multiple retailers efficiently, we work with trusted affiliate networks and partner programmes. These platforms allow us to track prices from numerous retailers without managing individual agreements.
This means:
- We can track prices from dozens of retailers without manual setup
- You see a wider range of prices and retailers
- We earn commissions through trusted third-party platforms
Our Editorial Independence
Our product comparisons and price information are editorially independent. What this means:
- We prioritise accuracy based on merit — Not based on commission rates
- We’re honest in our recommendations — If a product has limitations, we’ll mention them
- We recommend what we’d buy ourselves — Our goal is to help you make informed decisions
If a product is overpriced or a budget option offers excellent value, we’ll highlight it—even if premium options pay higher commissions.
Why This Model Benefits You
Affiliate marketing allows us to offer Waggly Shop completely free to users. You get:
- Free price comparison — No subscription fees, no account required
- Daily updated prices — We invest in maintaining accurate data
- Comprehensive product coverage — 10,000+ products tracked across multiple retailers
- Unbiased recommendations — We’re incentivized to help you find the best deal (so you come back!)
Compliance with Australian Consumer Law
Waggly Shop complies with the Australian Competition and Consumer Commission (ACCC) guidelines on affiliate disclosure. We clearly label affiliate links and disclose our business model in accordance with Australian Consumer Law.
Questions About Our Affiliate Relationships?
If you have questions about how we make money, which retailers we partner with, or anything else related to our affiliate relationships, please contact us. We’re happy to be transparent.
In Summary:
- We earn commissions when you buy through our links
- You pay the same price either way
- We don’t favour higher-paying retailers or brands
- Our recommendations are based on accuracy and value
- This model keeps the site free for you to use
Thank you for supporting Waggly Shop by using our links. Your trust means everything to us.
— The Waggly Shop Team